The concept of the Blue Ocean was coined by American professors of Strategy, W. Chan Kim and Renée Mauborgne in their book Blue Ocean Strategy. The Authors believed that the Red Ocean stands for a market that is overwhelmed with competitors, while the blue ocean represents an unknown market without rivals.

As a Firm focusing on value innovation, we at Talis Consults, collaborate with businesses and Organizations with a goal of making them blue ocean swimmers. By this, we help them: Find potential in unexplored market spaces by looking for unique opportunities. Create and capture new demand and break away from competition.
• Break the best practice rules.
• Lower costs and maximise profits.
• Assess their current teams’ strengths and weaknesses, and determine how to improve them.
• Identify pain points that their current and new customers might have.