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A few years ago, I participated in an exciting self-help training program dubbed ‘Unplug’. During the session, one of the facilitators put this question to us: ‘What epitaph would you want to be written on your gravestone when you’re deceased. In other words, how would you want to be remembered?’ That question got my mind…
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The most important characteristics of blue ocean strategy is a new way of solving users’ pains, which means creating the solution no one expected to exist, but that everyone needed. This is called value innovation.“The best way to beat the competition is to stop trying to beat the competition” - Chan Kim and Renée Mauborgne
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