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In February 1974, after eighteen months of dropping out of college, Steve Jobs decided to look for a job. One day, as he searched the papers, he came across a job advert that caught his eye. It was a technician job opportunity at a video game manufacturing company named Atari. His Biographer, Walter Isaacson, wrote…
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The most important characteristics of blue ocean strategy is a new way of solving users’ pains, which means creating the solution no one expected to exist, but that everyone needed. This is called value innovation.“The best way to beat the competition is to stop trying to beat the competition” - Chan Kim and Renée Mauborgne
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