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Amid the jubilation of graduation day, a lady I will call Pauline and her friends graduated from Engineering school. They all dreamt big and hoped to land cool jobs, eager to earn that engineering stamp of approval – ‘Engineer’ in the future. However, things turned out differently for Pauline. While her friends quickly secured…
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The most important characteristics of blue ocean strategy is a new way of solving users’ pains, which means creating the solution no one expected to exist, but that everyone needed. This is called value innovation.“The best way to beat the competition is to stop trying to beat the competition” - Chan Kim and Renée Mauborgne
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