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Once upon a time in the city of Kampala, Uganda, there were two competing companies – TechPulse ltd and HeritageCraft ltd – both vying for supremacy in their industry. As they embarked on their journey toward success, their approaches to technology would set them on very different paths. TechPulse was the embodiment of everything tech-savvy.…
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We are pretty sure that many of our readers have heard of this popular adage: “It’s who you know, not what you know”. In today’s job market, the honest truth is that: You don’t need to have the greatest skills, talents, or brains to get hired. It’s mostly a matter of being in the right…
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Why do businesses fail? Well, after spending quite a number of years exploring this question, I have so far failed to find an outright answer. The reasons for business failure are numerous: from actions to inactions of top management; from poor organizational processes to flawed business models; and from lack of resources to sheer bad…
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The most important characteristics of blue ocean strategy is a new way of solving users’ pains, which means creating the solution no one expected to exist, but that everyone needed. This is called value innovation.“The best way to beat the competition is to stop trying to beat the competition” - Chan Kim and Renée Mauborgne
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