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Meet Sarah Atim (not real name), a 38-year-old Kampala-based accountant. Sarah had long been regarded as a star performer in her field and for years, she had been a dedicated and skilled accountant at a prominent accountancy firm, helping businesses navigate complex financial terrain. Her colleagues admired her precision, clients trusted her with financial secrets,…
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Every Organization Is One Tweet Away From A Disaster There are many laws of nature and one of them is that your greatest source of advantage is your greatest source of danger. This is true of social media; the greatest benefit of social media is its speed and ability to reach far and beyond within…
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The most important characteristics of blue ocean strategy is a new way of solving users’ pains, which means creating the solution no one expected to exist, but that everyone needed. This is called value innovation.“The best way to beat the competition is to stop trying to beat the competition” - Chan Kim and Renée Mauborgne
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