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As Motorola learned, a breakthrough in technology is not necessarily synonymous with a breakthrough in value that can attract the mass of target buyers. The Iridium was a useful technological feat that worked around the world, including the far reaches of the Gobi desert, but did not work in buildings and cars, the precise places…
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This is a challenging time for many companies. On the one hand, supply chain disruption, labor shortage, raw material and energy price hikes are driving up business costs. On the other, demand is slack due to consumers’ reduced purchasing power and an uncertain global economic outlook. Together these conditions squeeze companies’ profits and cast a…
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With limited resources at hand, companies need to stay smart and efficient when it comes to investing in innovation. This is a challenging time for many companies. On the one hand, supply chain disruption, labor shortage, raw material and energy price hikes are driving up business costs. On the other, demand is slack due to…
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The most important characteristics of blue ocean strategy is a new way of solving users’ pains, which means creating the solution no one expected to exist, but that everyone needed. This is called value innovation.“The best way to beat the competition is to stop trying to beat the competition” - Chan Kim and Renée Mauborgne
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