The most important characteristics of blue ocean strategy is a new way of solving users’ pains, which means creating the solution no one expected to exist, but that everyone needed. This is called value innovation.“The best way to beat the competition is to stop trying to beat the competition” - Chan Kim and Renée Mauborgne
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The great explorer of the truth, the master-builder of human happiness no one rejects dislikes avoids pleasure itself because it is pleasure but because know who do not those how to pursue
