The most important characteristics of blue ocean strategy is a new way of solving users’ pains, which means creating the solution no one expected to exist, but that everyone needed. This is called value innovation.“The best way to beat the competition is to stop trying to beat the competition” - Chan Kim and Renée Mauborgne
Read MoreThe great explorer of the truth, master builder of human one rejects dislikes avoids pleasure itself because it is pleasure happiness extremely painful .
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